Good thing I bought this really handy book a few months ago. I've been dying to write about it for weeks now, but I just didn't know how to start. Well, looks like I found the perfect time to blog about it.
It's chock-full of really useful information that actually talks to your right brain - not the usual jargon-y stuff you find in most business books (and believe me, I'm a bookworm/hoarder and I've read my share of business books).
Take for instance the chapter on pricing your work. The most common question I often get in my workshops is: how do you price your work so that you are not over-charging customers yet not under-pricing your time and effort? Over the years, I have come up with my own formula, and I cannot stress enough how important it is that you not sell yourself short. This book explains the factors you need to consider, and goes a step further by providing sample computations.
Must-reads are the chapters on how to grow your brand, and the marketing and publicity strategies that go with it. There's also a chapter on how to deal with being knocked-off. Winkwink!
My favorite parts are the short interviews and profiles peppered all over - it gives you a sneak peek into the world of big-shots like Jonathan Adler and Lotta Anderson, and inspires you to conquer the world. Hehe.
Do yourself a favor. Read the book.